By day, Amy is a communications chameleon, able to apply her vast skills to all mediums, channels, and platforms. By night she is a creative economy expert with a long track record of advocating for greater investment in the creative industries.
Over her 15 year career she has worked on major communications projects, campaigns and strategies to drive narrative change, tell compelling stories, influence opinion, and manage crises and reputation, taking her from creative industry basements to world industry boardrooms. She has consulted widely, both domestically in South Africa, and internationally, across the economic, finance and banking, industrial and manufacturing, retail, built environment and engineering, tourism, tech, digital and media industries. Her work includes strategic projects for the United Nations, South African Department of Arts, Ford Motor Company (Africa), Experian (Africa), Black & Veatch, among others.
This experience provides her with a deep, understanding of cross-cutting issues and how they interact across a complex socio-economic and political landscape.
When she is not communicating to the world about the trade and development issues of our time, Amy runs Onomatopoeia Publishing, a collaborative digital publishing house that brings together artists and writers.
An anthropologist at heart, Amy seeks to make meaningful connections, tell the important stories of our time, and create positive social spaces in the digital dimension that nurture creativity.
Amy-Louise is a regular attendee, contributor, or panelist at:
to be added soon.
Onomatopoeia is a digital poetry publication with a life in print. But it is more than that. It is a call to collaborative arms. It draws together more than 70 artists from around the world asking them to respond to the writing. This is the anti-ekphrastic movement: art inspired by text. Normally this happens the other way around, but there is nothing normal about this alliance. Onomatopoeia sets the stage for a digital gallery of the artworks and writing; and offers artists a platform to showcase their work and collaborate with other scribes.
The first publication of more to come, Onomatopoeia follows the coming of poetic age story, back to front, of the author Amy Shelver. Initially a nostalgic project meant to be between Amy and her artist friends, it quickly grew into a bigger production and the seed for a greater ambition to become a platform for future anti-ekphrastic collaborations that tell and sell the stories of our time.